What are the Biggest Pain Points for Fleet Managers? A Deep Dive into Fleet Management Challenges

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Fleet managers play a crucial role in ensuring the smooth operation of fleets in various industries. However, with their responsibilities come a set of unique challenges. In this article, we will explore the biggest pain points faced by fleet managers and how these challenges have evolved since 2021. We will be drawing insights from a recent survey conducted by JJ Keller, a leading provider of fleet management solutions. By understanding these pain points, fleet managers can develop effective strategies to address them and improve overall fleet performance.

Understanding the State of Fleet Management

The JJ Keller Center for Market Insight conducted a comprehensive survey to gauge the challenges faced by fleet managers. The survey, conducted for the second consecutive year, aimed to analyze any shifts or changes in the pain points identified by fleet managers. The survey received responses from a diverse group of fleet managers, with the largest category being safety and compliance roles. Other respondents included human resource leaders, administrative operators, and fleet managers directly involved in day-to-day operations.

Breaking Down the Pain Points

The survey categorized the pain points into seven different areas:

  1. Driver knowledge and skill: Fleet managers expressed concern over how to avoid distracted driving, which emerged as the top concern in this category. With the advent of new technologies such as driver-facing cameras, the issue of distracted driving has gained even more prominence. Fleet managers now have access to video footage that clearly shows the impact of distractions on driver safety.

  2. Driver training: Fleet managers emphasized the importance of understanding the unique needs of drivers and tailoring training programs accordingly. This ensures that drivers receive the necessary knowledge and skills to perform their roles effectively.

  3. FMCSA compliance: Staying up-to-date with regulatory changes issued by the Federal Motor Carrier Safety Administration (FMCSA) is a significant concern for fleet managers. Compliance remains crucial in ensuring operational efficiency and avoiding penalties.

  4. Overall safety: Fleet managers understand that safety should be a top priority. They stressed the importance of leadership involvement and investing in safety programs that actively demonstrate a commitment to employee and driver safety.

  5. New vehicle technology: The adoption of new technologies in vehicles presents challenges for fleet managers. It is essential for drivers to accept and understand these technologies to leverage their benefits fully. However, fleet managers acknowledged that driver-facing cameras, in particular, are often met with resistance due to concerns about privacy and micromanagement.

  6. Vehicle maintenance: Fleet managers highlighted the importance of timely maintenance to prevent breakdowns, repairs, or accidents. They emphasized the need to have an accurate understanding of when maintenance tasks should be performed and to create a preventative maintenance schedule accordingly.

  7. Managing company expenses: Finding and retaining high-quality drivers emerged as the top concern in managing company expenses. Fleet managers acknowledged the difficulties in recruiting qualified drivers with sufficient experience and the impact of driver turnover on overall costs.

Insights from the Survey

The survey also provided valuable insights into the overall mindset of fleet managers. While most companies strive to prioritize safety, there has been a noticeable shift towards a focus on the company’s bottom line. This shift is likely influenced by external factors such as supply chain challenges and the need to maintain profitability in a high-demand, low-margin industry.

Additionally, the survey highlighted the concerns surrounding driver acceptance of new technologies. Fleet managers expressed apprehension about drivers perceiving these technologies as invasive and constantly monitored. However, the survey also revealed that once drivers see the benefits, such as exoneration from false complaints, they are more likely to accept and embrace the technology.


Fleet managers face a multitude of challenges in their day-to-day operations. From ensuring driver safety to staying compliant with regulations, each aspect demands careful attention and strategic planning. The survey conducted by JJ Keller sheds light on the evolving pain points faced by fleet managers. By understanding these challenges, fleet managers can develop effective strategies to address them and improve overall fleet performance. It is essential for fleet managers to prioritize safety, stay up-to-date with regulations, invest in driver training, and adopt new technologies that enhance fleet efficiency. With these steps in place, fleet managers can navigate the ever-changing landscape of fleet management and ensure the success of their operations.