The Benefits of Investing in the Middle of (or Near) Nowhere


When it comes to real estate investing, many people tend to focus on big cities and bustling markets. However, there are numerous benefits of investing in small towns that often go unnoticed. In this article, we will explore the advantages of investing in the middle of nowhere, or near small towns, and why it can be a lucrative strategy for real estate investors.

1. Lower Purchase Prices

One of the significant advantages of investing in small towns is the lower purchase prices compared to metropolitan areas. In small towns, the cost of properties tends to be more affordable, allowing investors to enter the market with a lower initial investment. This can be especially beneficial for beginner investors or those looking to diversify their portfolio without breaking the bank.

2. Reduced Competition

In crowded urban areas, investors face fierce competition, making it challenging to find attractive real estate deals. However, when investing in small towns, the competition is often less intense. With fewer investors vying for properties, you have a higher chance of securing a lucrative deal and negotiating favorable terms. This reduced competition can give you a significant advantage in building your real estate portfolio.

3. Higher Rental Demand

Contrary to popular belief, small towns often have a strong rental demand. Many people prefer the charm and tranquility of small-town living, which creates a steady demand for rental properties. Additionally, small towns often have a sense of community and a slower pace of life, making them attractive to families and retirees looking for a peaceful environment. As a real estate investor, you can capitalize on this demand and enjoy a stable rental income stream.

4. Potential for Appreciation

While urban areas may experience rapid and volatile price fluctuations, smaller towns often boast a more stable real estate market. The value of properties in small towns tends to appreciate steadily over time, making them a reliable long-term investment. As these towns grow and develop, the demand for housing increases, driving property values up. By investing in small towns, you position yourself to benefit from potential appreciation in the future.

5. Diversification

Investing in small towns allows you to diversify your real estate portfolio. By spreading your investments across different markets, you mitigate the risks associated with market downturns or local economic fluctuations. Small towns offer an opportunity to tap into niche markets and diversify across various property types, such as residential, commercial, or vacation rentals. This diversification strategy provides a layer of security and stability to your investment portfolio.


Investing in small towns can be a hidden gem in the world of real estate. With lower purchase prices, reduced competition, higher rental demand, potential for appreciation, and diversification opportunities, small towns offer a unique and profitable investment landscape. Don’t overlook the benefits of investing in the middle of nowhere – it may just be the key to your success in real estate.


  1. Can I find affordable real estate deals in small towns?
  2. Absolutely! Small towns often have lower purchase prices compared to big cities, making them attractive for investors with a limited budget.

  3. Is there a demand for rental properties in small towns?

  4. Yes, there is a strong rental demand in many small towns. Families and retirees often seek the charm and tranquility of small-town living, creating a steady demand for rental properties.

  5. Are small towns more stable in terms of property values?

  6. Yes, small towns typically have a more stable real estate market, and property values tend to appreciate steadily over time.

  7. How can investing in small towns benefit my real estate portfolio?

  8. Investing in small towns allows you to diversify your portfolio, mitigate risks, and tap into niche markets with potentially high returns on investment.

  9. What should I consider before investing in a small town?

  10. Before investing in a small town, it’s crucial to research the local market, understand the community dynamics, and evaluate potential growth and development prospects.

Just Start with 4 Rental Properties | Investing for Beginners with Clayton Morris

YouTube video

In this episode, Clayton Morris emphasizes that your goal in real estate investing should be to obtain four rental properties. By starting with four properties, you can experience significant benefits without the need for a large portfolio. Morris argues that you don’t need 50 or 100 properties to achieve success.

To further explore this idea, Morris invites Michael Zuber, author of “One Rental at a Time,” to share his insights. Zuber explains that his journey in real estate investing began when he turned 30 and realized he needed a change from his stock market investing approach. After researching different investment strategies, Zuber decided that landlording and buying and holding rental properties would be his focus.

Zuber’s strategy was simple: buy one rental property at a time. He believed that owning a portfolio of rental properties could eventually replace his day job and bring him financial freedom. Despite having limited funds and family responsibilities, Zuber was determined to escape the cycle of working long hours and being unsatisfied.

Morris acknowledges that many people find themselves in a similar position, contemplating whether they should quit their jobs and focus on real estate investing. However, he advises caution, especially for individuals who are close to receiving pensions or other retirement benefits. It’s essential to consider personal circumstances and long-term goals before making such a decision.

The four rental property paradigm, as Zuber calls it, is designed to address the hesitancy and overwhelm that beginners often experience when thinking about achieving financial freedom through real estate. Zuber argues that focusing on getting to four properties is more attainable and instills confidence in investors.

Zuber illustrates that four properties are the easiest to obtain since they fit Fannie Mae and Freddie Mac requirements and are straightforward to manage. By emphasizing the importance of getting to four properties, Zuber aims to overcome the inertia that prevents many beginners from taking action. He recognizes that zero is a difficult number to move people from, and by shifting the focus to four, he can spark enthusiasm and inspire action.

For those who reach the milestone of four properties and find that landlording isn’t for them, Zuber still considers it a success because he believes that owning four rental properties, even if they are debt-free, can significantly impact one’s financial future. These properties can provide ongoing cash flow, tax benefits, and the potential for appreciation.

Ultimately, getting started with four rental properties can be a crucial step toward achieving financial freedom through real estate investing. It represents a manageable and realistic goal for beginners and opens the door to further growth and expansion in the future.

By highlighting the importance of starting with just four properties, Morris and Zuber aim to empower beginners to take action and build their own path to financial independence through real estate investing.