Real Estate Postcards That Actually Work


In today’s fast-paced and digital world, real estate agents are constantly searching for innovative and effective marketing strategies to generate leads and boost their business. While online marketing methods have gained significant popularity, traditional offline marketing techniques like real estate postcards still hold immense value. In this article, we will explore the power of real estate postcards and how they can actually work in generating seller leads, buyer leads, referrals, and more.

1. Real Estate Postcards That Generate Seller Leads & Listings

When it comes to generating potential seller leads and securing listings, real estate postcards can be a game-changer. Their physical presence and eye-catching designs make them difficult to ignore and give them an advantage over digital forms of marketing. To ensure the success of your real estate postcards, consider the following key factors:

  • Compelling Headlines: Craft attention-grabbing headlines that convey the benefits of selling a property through you. Use keywords like “Highest Sold Prices” or “Sell Your Home Fast” to appeal to potential sellers.
  • High-Quality Images: Include high-resolution images of properties you have successfully sold. Let these images speak for themselves and attract potential sellers.
  • Clear and Concise Message: Keep your message clear, concise, and focused on the benefits of working with you. Highlight your expertise and credentials to instill confidence in potential sellers.
  • Call-to-Action: Create a sense of urgency by including a strong call-to-action, such as “Limited Time Offer” or “Contact Now for a Free Property Evaluation.” Encourage potential sellers to take immediate action.

2. Postcards That Generate Buyer Leads

Real estate postcards can also be effective in generating buyer leads by targeting potential homebuyers in a specific area. With the right approach, you can attract interested buyers and increase your chances of closing deals. Consider the following tips:

  • Neighborhood-Specific Information: Customize your postcards to include information about the neighborhood, nearby amenities, schools, and market trends. This will help buyers envision themselves living in the area and encourage them to reach out to you.
  • Highlight Special Offers: Offer exclusive deals or incentives for buyers, such as discounted closing costs, free home inspections, or customized property searches.
  • Professional Photography: Use high-quality images of properties that are currently available for sale in the area. Showcase the best features and capture the essence of each property to generate interest among buyers.
  • Contact Information: Ensure that your contact information is prominently displayed on the postcards. Make it easy for potential buyers to reach out and inquire about the properties.

3. Postcards for Farming

Farming is a strategy that involves targeting a specific geographic area and continuously marketing to the residents in that area to establish yourself as the go-to real estate expert. Real estate postcards play a crucial role in farming and building brand recognition in a particular neighborhood. Here are some tips to create effective farming postcards:

  • Consistent Branding: Use consistent branding elements, such as your logo and color scheme, to establish brand recognition. This will help homeowners associate your postcards with your expertise and professionalism.
  • Valuable Information: Offer valuable information about the local real estate market, recent property sales, and upcoming developments. This shows your deep knowledge of the area and positions you as an authority figure.
  • Personalized Touch: Address each postcard to the homeowner by name, if possible. This personal touch demonstrates that you have taken the time to understand their specific needs and builds trust.
  • Frequency: Consistently send postcards to your farming area on a regular basis. This will help you stay top-of-mind and increase the likelihood of homeowners reaching out to you when they are ready to buy or sell.

4. Postcards That Generate Referrals

Referrals are an invaluable source of business for real estate agents. Utilizing real estate postcards to generate referrals can help you tap into your existing network and expand your client base. Here’s how you can create postcards that generate referrals:

  • Client Testimonials: Print select client testimonials on your postcards to showcase your past successes and the satisfaction of your clients. This adds credibility and encourages others to refer their friends and family to you.
  • Incentives for Referrals: Offer incentives, such as a referral bonus or a discounted commission, for clients who refer new leads to you. Highlight these incentives on your postcards to motivate your clients to refer you.
  • Personalized Message: Craft a personalized message expressing your gratitude for past business and kindly requesting referrals. Make it clear that you rely on referrals to grow your business and emphasize the trust you place in your clients.

5. Top 8 Providers of Real Estate Postcard Templates & Services for 2023

To streamline the process of designing and printing real estate postcards, there are various providers that offer templates and services tailored to the needs of real estate agents. Here are the top 8 providers of real estate postcard templates and services for 2023:

  1. Provider 1 – Offering a wide range of customizable templates, excellent customer support, and affordable prices.
  2. Provider 2 – Known for their high-quality printing and fast turnaround times.
  3. Provider 3 – Specializes in unique and creative designs that will make your postcards stand out.
  4. Provider 4 – Offers advanced targeting options and personalized mailing services.
  5. Provider 5 – Provides a user-friendly platform with a wide selection of customizable templates.
  6. Provider 6 – Known for their innovative technological solutions and data-driven approach.
  7. Provider 7 – Offers comprehensive postcard marketing campaigns, including design, printing, and distribution.
  8. Provider 8 – Provides customized postcard solutions tailored to individual agent needs.


Real estate postcards are a valuable tool for generating seller leads, buyer leads, referrals, and establishing a strong presence in a particular neighborhood. By utilizing eye-catching designs, compelling messaging, and strategic targeting, real estate agents can achieve tremendous success with postcard marketing. So, don’t overlook the power of these physical and attention-grabbing marketing materials in your real estate business.

Real Estate Postcard Marketing FAQs

  1. How often should I send real estate postcards to my farming area?
    Sending postcards on a monthly basis is recommended to maintain regular contact and stay top-of-mind with homeowners in your farming area.

  2. Can I include my social media handles on real estate postcards?
    Yes, including your social media handles is a great way to encourage homeowners to connect with you on various platforms and stay engaged.

  3. Is it better to design my own real estate postcards or use a template?
    Using a professionally designed template can save time and ensure high-quality designs. However, if you have design skills, customizing your own postcards can add a personal touch.

  4. Are postcards still effective in the digital age?
    Absolutely! Real estate postcards provide a physical presence that stands out amidst digital clutter and can create a lasting impact on potential clients.

  5. What should I do if I receive negative feedback from my postcard campaign?
    Take negative feedback as an opportunity to learn and improve. Analyze the feedback, make necessary adjustments, and continue testing different strategies to find the most effective approach for your target audience.

Article Section: How to Use Direct Mail in Wholesaling Real Estate

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Direct mail has proven to be a successful strategy in wholesaling real estate, especially when used effectively. In this article, we will discuss the key points on how to scale direct mail and potentially earn $100,000 a month solely from this method.

One of the most important factors in direct mail is the quality of the list. Becoming a “list ninja” is crucial in order to achieve success. Spending time playing with lists and filters, finding the perfect list is worth it. Quality trumps quantity, and a well-curated list will yield better results. Government lists and driving for dollars are highly recommended as they provide highly targeted prospects.

Before diving into direct mail, understanding your budget is imperative. Postcards are a cost-effective option, as they are simple, to the point, and cheaper compared to other mailing formats. On average, it would cost approximately 50 cents per postcard. Knowing your marketing budget for at least 12 months and planning it out accordingly is essential. It is important to give direct mail one quarter to see results. After three months, direct mail should ideally pay for itself.

Choosing the right marketing medium is the next step in the process. Postcards are a widely-accepted medium that has been proven to generate a higher rate of response. However, it is important to avoid gimmicky postcards such as those with urgent notices or final notices. These can potentially lead to legal issues and negative experiences with recipients. Finding a unique postcard without trade bait is crucial to stand out from the competition.

In conclusion, direct mail can be a powerful tool in wholesaling real estate when done correctly. Prioritizing a quality list, understanding your budget, and choosing the right marketing medium are key steps to achieving success. By following these steps, it is possible to scale direct mail and potentially earn $100,000 a month solely from this method.